I spent years as Digital Content Creator for Tupperware across EMEA, which is a polite way of saying I helped a seventy year old icon figure out Instagram without losing its soul. Across 22 markets, I worked content strategy, licensing collaborations with Disney, Apple, and Universal, and e-commerce alongside Brand, Product, and Global teams. WOWpop, The Big T, and the Ultimate Silicone Bag all sold out in the region. Turns out legacy brands don't need reinventing. They need someone who actually understands the room.