Client
Tupperware
Overview
Tupperware has long been a household name, known for its innovative kitchen solutions and direct-selling model. But in a rapidly evolving digital landscape, even the most iconic brands must adapt. As a Digital Content Creator for the EMEA region, my role was to modernize Tupperware’s approach to content, ensuring it remained relevant, engaging, and ahead of the curve across 22 markets.
Client
Tupperware
Industry
Consumer products, Household Goods, Retail
Service
Digital Designer
Brand Specialist
Project Management
The Challenge
Tupperware faced a challenge: how to maintain its legacy while attracting a new generation of consumers. With digital-first competitors reshaping the industry, the brand needed a fresh approach to storytelling—one that connected emotionally with audiences while driving tangible sales results. The goal was clear: strengthen Tupperware’s omnichannel presence, optimize content for regional markets, and leverage emerging technologies to stay ahead.
The Solution
To meet this challenge, I focused on elevating content strategy across multiple platforms, integrating AI and AR technologies to enhance storytelling and product visualization. I worked closely with Brand Management, Product, Licensing, and Global teams to develop compelling campaigns that spoke to both existing customers and new audiences. This meant everything from crafting engaging social media content and refining packaging design to leading regional adaptations for major licensing collaborations with Disney, Apple, and Universal. Beyond content creation, I played a key role in e-commerce expansion, working on website redesigns, CRM strategies, and UX-driven improvements. Additionally, I provided strategic direction to market leaders, offering insights on campaign performance and best practices to ensure alignment with consumer behavior trends.
The Result
Through strategic storytelling and collaboration, I helped drive key product launches, including the highly successful WOWpop, The Big T, and Ultimate Silicone Bag campaigns—all of which sold out in the EMEA region. By implementing innovative content strategies and optimizing localization efforts, I reinforced Tupperware’s position as a leader in sustainable kitchen solutions. Tupperware’s brand evolution wasn’t just about adapting to change—it was about leading it. By merging legacy with innovation, we ensured the brand remained as fresh as the products it’s known for.
