In 2025, the markets cracked. So did the world around banking. For the “Banking is Our Craft” campaign, I turned to Kintsugi, the Japanese art of repairing broken objects with gold. Not hiding the crack. Celebrating it. We brought that idea to Wall Street, collaborating with a Kintsugi artist to fill the cracks of the building with gold. Because in uncertain times, strength isn't about pretending nothing is broken. It's about knowing how to make something stronger from the break. That is craft.